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Behind the Scenes of Pitti Uomo 102

We've been attending the semi-annual menswear gathering for a decade. Here we follow Jim and Max through Florence.

Despite the distractions of fantastic Italian food, Florentine architecture and the flamboyantly dressed posing peacocks, Pitti Uomo is first and foremost a trade show. The Armoury team is here to meet the makers, see their new collections and place orders for the coming season.

Day One: Inside the Fortezza
An Evening with Fox Brothers
Day Two

While some of our makers present collections within the trade show, others opt for a more intimate setting. Often this is in an old residence or one of the smaller showrooms dispersed around the city.

Day Three

B47 Landmark Central
15 Queen’s Road Central
Central, Hong Kong

Mon to Sat: 11am - 8pm
Sun: 12pm - 6pm


307 Pedder Building
12 Pedder Street
Central, Hong Kong

Open by Appointment


168 Duane Street
New York, NY 10013
United States

Mon to Sat: 11am - 7pm
Sun: 12pm - 6pm

Upper East Side

13 East 69th Street
New York, NY 10021
United States

Mon to Sat: 11am - 7pm
Sun: Open by Appointment