Books
Ametora: How Japan Saved American Style
USD 30

Look closely at any typically “American” article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look-known as ametora, or “American traditional”-and turned it into a huge business for companies like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is part of a long dialogue between Japanese and American fashion; in fact, many of the basic items and traditions of the modern American wardrobe are alive and well today thanks to the stewardship of Japanese consumers and fashion cognoscenti, who ritualized and preserved these American styles during periods when they were out of vogue in their native land.

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan’s culture but also our own in the process.

  • *Copies signed by the author W. David Marx
  • Please note : this item is non-returnable
SKU: Unavailable
Size Guide

9.5″ x 6.5″

Product Details
Hong
Kong
Hong
Kong
Pedder Arcade

501 Pedder Building
12 Pedder Street
Central, Hong Kong

Mon to Sat: 11am - 7:30pm
Sun: 12pm - 6pm

Carlyle Club

Rosewood Hotel, Flr 55
18 Salisbury Road
Tsim Sha Tsui, Hong Kong

Open by Appointment

New
York
New
York
Tribeca

168 Duane Street
New York, NY 10013
United States

Mon to Sat: 11am - 7pm
Sun: 12pm - 6pm

Upper East Side

13 East 69th Street
New York, NY 10021
United States

Mon to Sat: 10am - 6pm
Sun: Open by Appointment